My long scenic route to finding my purpose often mirrors the journey of my clients.
I have discovered there is more to life, and it was worth every challenge—even the near-death kind—to get here.
Living in the present moment, near the beach, running a business that helps career women get unstuck and reconnected with who they are—I've reached a soulful summit, where my personal and professional selves are one.
Here’s a snippet of my career story and how HerNature came to be. I would love to hear how your journey is going and how I can help.
Making it through college came easily enough. Figuring out my career path, not so much.
Dad expected me to follow the path of my two older sisters and become a teacher. I imagined something much less conventional. Even back then I wondered, why couldn't my work be more of an adventure than work? But I had no one to help me chart the course for my dream job.
Within the first few years of trial and error employment, I discovered my knack for strategy and design. Marketing won out as the best choice for my strengths, and branding became my No. 1 focus—thanks to a mentor 10 years into my career.
As a brand strategist and executive marketing manager for large organizations, I led national campaigns that produced award-winning results. But at the height of my corporate career, I found myself disconnected from my work. "There must be more to life than this," I thought.
It was success without soul.
Somewhere along the way, I bought into the idea that my value was equal to the results I produced and promotions I earned. Work came first. Who I was came last. What I delivered mattered the most.
I was terribly mistaken.
While I seemed happy, earning bigger paychecks for better ROI, I was going through the motions. I kept my work life separate from my personal life, and I missed countless opportunities to make real connections with teammates.
I launched a brand consulting side hustle, and within 6 months, I was on my own.
The fresh start was invigorating. The work felt challenging.
But then came the real-life challenge that changed all moments to come—a death-defying Jeep wreck in 2017.
Emotionally and physically, I crashed. There were surgeries to reconstruct my right hand, followed by months of painful therapy.
I had no other choice but to reflect on my second chance at life, beyond my career.
Through it all, I have found the kind of success that reflects my intrinsic value as a person—not as some perfect individual, but as the most authentic (and often imperfect) self I am.
It all comes down to this: Being in touch with WHO I AM is how to stay connected to WHAT I CREATE. And staying connected to what I create is the only way to a fulfilling career and life for me.
Founding HerNature answered the call I could no longer ignore and gave me the purpose I had been missing.
I feel aligned, guiding professional women through the life-changing framework I've personally designed and following my nature in all that I do.
In many ways, my story is not unique. As a career and business branding coach, I hear from women every week recounting their discontent with their jobs.
Whether you’re feeling stuck, facing a crossroads or feeling disconnected from your work, I can help you find your way through it. We’ll shake the fear that’s holding you back and light the path that’s yours to take now, rather than 10 or 20 years down the road.
Even if you’re not ready to leave behind your biweekly paycheck, don't wait for the right time to start your passion project or create your online presence. The right time may never come.
I’ll show you how to take small steps today toward a timeless foundation for your dream job or business so you can nurture it slowly until you’re ready for it to blossom.
I'm a Certified Personal Brand Strategist and Academy Certified Resume Writer with 20 years of experience in positioning personal, startup and corporate brands. I specialize in digital branding and career strategy for both job seekers and aspiring entrepreneurs who want to stay true to who they are on their quest for success.
Our first session is free. What are you waiting for?